Oh Joy

happy friday + three!10 Oct 2014

Oh Joy Ruby

Oh Joy Ruby Pumpkins

I had a baby almost three years ago, and it seems like just yesterday. Ruby turns 3 on Sunday, and I'm blown away by the change she has had on my life. She's smart and sassy and has made me learn to love a very small person very quickly. (She also likes teaching me Spanish...see below!)

This weekend, we're having a small party for her in the park to celebrate before her little sister arrives soon.Hope you all have a great weekend full of fun fall things! Why are kids and pumpkins so darn cute?!

P.S. Ruby's first and second birthday!

a halloween pop-up table runner! 9 Oct 2014

Halloween Pop-Up Runner DIY

Halloween Pop-Up Runner DIY

Halloween is on the horizon, so we wanted to create something festive and fun that you could make for an adult or kid's party with this pop-up table runner...

Continue reading " a halloween pop-up table runner! " »

marbled hanging planter DIY... 8 Oct 2014

Marbled Hanging Planter DIY

I remember when I was growing up, my parents had a window full of hanging plants that I used to help them take care of. There was something so fun about watching them grow and how they would bring so much visual interest to a room. I wanted to recreate this for my home, so here's a fun way to make an easy and beautiful hanging planter that I wanted to share with you. To create a beautiful way to display these plants, today we’re creating these dipped, marbled planters...

Continue reading " marbled hanging planter DIY... " »

a striped fall {giveaway} with hatch...(now closed) 7 Oct 2014

Hatch Striped Bateau

When dressing the bump, I'm always a fan of pieces you can wear post-baby, too. Hatch always has beautiful and well-made pieces that are designed to wear both during pregnancy and after. In my last few weeks with a bump, I've been loving this outfit for fall and have partnered with Hatch to give away this Striped Heart Bateau and these Tuxedo Leggings (for a total retail of $316) to one lucky reader. The pieces are comfortable and chic both with bump and without!

Hatch Striped Bateau

To enter, simply visit Hatch's website, and then leave a comment here telling me your favorite piece from the new fall collection. Entries must be posted by this Friday, October 10th, at 8 a.m. PST, and one winner will be chosen at random*. And, you do not have to be pregnant to enter or to wear these beauties! Good luck!

Also, Hatch is offering a special 15% off discount for all Oh Joy readers on any Fall Collection Hatch purchase. Simply enter FALLJOY15 at checkout. Valid through Sunday, October 12th at 11:59 EST.

UPDATE: Congrats to Rebecca S. from Oakland, CA for being our winner this time!

*Sorry, limited to U.S. readers only. Please do not leave your email or web address in the body of the comment, only in the allotted boxes. $316 USD total value. Winner will be contacted by email once comments close, and announced at the bottom of this post soon after.

a paper napkin flower DIY... 6 Oct 2014

Paper Napkin Flower DIY by ThussFarrell for Oh Joy

Paper Napkin Flower DIY by ThussFarrell for Oh Joy

With the Oh Joy for Target collection, it's fun to turn some of the disposable pieces into other decorative accents for a party. Today, Rebecca and Patrick from Thuss+Farrell are here with this whimsical project using the Oh Joy for Target fall paper napkins turning them into fun paper flowers to use as placecard holders or gift toppers!

We've provided a handy PDF that you can download right here with all the materials and directions on how to make them. The Oh Joy napkins have sold out online (still available in some stores), but you can also use this technique on any other paper napkins. Enjoy! 

P.S. Paper Lantern MobileStriped Lanterns and Party People!

{Crafts, styling and photography by Thuss + Farrell for Oh Joy}  

a thank you necklace DIY! 3 Oct 2014

Marbled Necklace DIY

Happy Friday friends! For this second baby, we didn't have an actual baby shower, but some of my YouTube friends decided to throw me a Virtual Baby Shower! Each one of them is sharing a video of something they’d make to contribute to a real life baby shower.

As a thank you, today I’m going to show you how to make these Thank You Baubles. Rather than just writing a card, you can make these little necklaces to send to friends with a thank you note to show how much you appreciate their gifts or for hosting your shower. The best part is, they are super easy to make but look like you spent way more time than you actually did! And your friends get a little keepsake they can use and wear regularly!

P.S. Have a great weekend and stay tuned next week for another fun marbling project!

// Materials Used //
Wooden geometric beads
Neon orange elastic cord
Brass screw nuts 
Nail polish colors of your choice
Gold mailer tubes
Decorative paper from local Art Supply store
Primer
Dish pan or small tub from local grocery store
Copper wire

// CREDITS //
Brought to you by Oh Joy
Creative Direction by Joy Cho
Video by Jenner Brown
Production and Styling: Julia Wester
Graphics: Angie Stalker
Music is "Never Wanna Grow Up" by Katrina Stone
Photo stills by Casey Brodley

cups and bowls are my jam... 1 Oct 2014

Recreation Center ceramics

Recreation Center ceramics

Recreation Center ceramics

Recreation Center ceramics

...and these pieces by Recreation Center are just so, so beautiful!

P.S. how is it October already?!?

a little {giveaway} with oeuf...(now closed)30 Sep 2014

Oeuf Layette Giveaway

As we prepare for baby, I've been going through lots of tiny clothes lately. I can't get enough of super soft, organic pieces for our babe. As a long-time fan of the Oeuf brand, I was excited to see their newest layette line of whimsical and organic clothing. So today, we've partnered with them to give away seven of my favorite pieces to one lucky reader. This includes: Kimono Onesie, Harem Pants, Jumper, MittensTee, Leggings, and Booties shown here (a total value of $200). I love the little gold cat prints and bunny faces, but the winner gets to choose the colors and sizes of your choice!

Oeuf Layette Giveaway

Oeuf Layette Giveaway

To enter, simply visit the Oeuf website and then leave a comment here telling me your favorite piece from the layette collection and who you'd give these to if you won. Entries must be posted by this Friday, October 3rd, at 8 a.m. PST, and one winner will be chosen at random*.

UPDATE: Congrats to Mallory T. from Carol Stream, IL for being our winner this time!

*Sorry, limited to readers in the U.S. only. Please do not leave your email or web address in the body of the comment, only in the allotted boxes. $200 USD approximate total value. Winner will be contacted by email once comments close, and announced at the bottom of this post soon after.

{Photo by Casey Brodley and styling by Julia Wester for Oh Joy}

oh joy for target / behind-the-scenes, part 3...29 Sep 2014

Oh Joy for Target

Since launching the Oh Joy for Target collection back in March, I've been sharing some behind-the-scenes peeks at the pieces and the photo shoots (see here and here) that helped bring our designs to life. I've shown you guys what some of our photo shoots are like, but one thing I always get asked is how the design process works. Did I really design everything? How did our designs go from ideation to actual product? And what's my role in the process vs. Target's? Well, here's a little look at how it all happens...

Before this collection came along, I personally designed every item with the Oh Joy name on it myself. But as this project approached and with hundreds of products to design on top of everything else I was working on last year, it became time to hire another designer to help me out. My designer, Angie, has been the perfect complement to help me create patterns, draw products, and make our ideas come to life.

Here's a look at our process using the current Fall 2014 collection as an example...

Oh Joy for Target inspiration

1. Mood Board—The first part of the process is making a mood board for our own internal use. I put together a secret board on Pinterest that Angie and I share where I'd add colors, images, types of products, and anything that I was thinking would inspire my vision for the fall collection. We'd talk about ideas as we keep adding to the board. We'd also create a real-life inspiration board in the studio that included materials, swatches, color chips, and anything else that we needed to see and touch in real life.

Oh Joy for Target colors

2. Colors and Patterns—From there, we created a color palette and a ton of patterns based on the mood board. We already create way more than will get used so that we have options to be able to show. When designing for a large retailer, like Target, you have to think about what trends will be relevant to their customer when the product is available. I didn't want the items to feel dated, but trends also take some time to get to the mass level. So we decided to mix in the geometrics that we saw becoming more popular but also added in some classic signature Oh Joy colors and details like shiny gold, pops of color, and quirky details.

Oh Joy for Target / sample sketch

3. Product Sketches—Once we narrowed down the colors and patterns, I'd sketch out all of our product ideas onto paper and then Angie would redraw them in Illustrator as flat 2-D drawings, apply the colors and patterns we discussed, and we'd specify the materials, size, and any other details of the item. This would be part of our presentation to Target so they could see exactly what I envisioned for every aspect of each item.

4. Meeting with Target—From there, Target gives us feedback on what they thought would resonate best with their customers, both from a surface design perspective and a product design perspective. We'd work together with them to discuss what changes needed to be made and ensure that we were all happy with the final selections. A lot of times changes to an item were purely from a production stand-point—maybe the material I wanted was too expensive. Or, there are certain finishes you can't apply to an item if you want it to be durable and long-term.

5. Deciding What Stays—Once we narrowed down the items to pieces that both Oh Joy and Target were happy with, we created spec sheets of every single product that spelled out in detail the materials, size, shape, colors, and any patterns in repeat that would be needed. Target creates the product, and from there comes the fun part...

Oh Joy for Target / sample reviews

6. Reviewing Samples—A few months later, we get to see the first round of samples that have been made. We usually review these samples in person at Target Headquarters in Minneapolis where we also look at the products on the shelves in a pretend store setting. Based on all the samples that were made and were successful, we decide what will stay, what will go, and what still needs tweaks. 

Oh Joy for Target / planogram sketch

7. Finalizing Samples—Then, any samples that still need work will go back for another round, and I get to see it either in person or via photo before it gets produced. Once we both love a product, it's marked as final and goes off to production to be made into the final pieces that you see in stores. The Target team works on a layout of the shelf display with our finalized drawings so we can all envision how the display will look.

Oh Joy for Target / before and after

Oh Joy for Target / before and after

 

Oh Joy for Target / before and after

Here are a few before and afters, so you can see how our initial drawings turned into the real-life items and how some turned out exactly as drawn, whereas some got changed along the way. The process is really fun and interactive, and I learned more about how customers will eventually use the product which informs what is actually made. For example, there were times I wanted shiny gold on items (like those stackable mugs), but we had to remove the gold otherwise the mugs wouldn't be able to be microwaved (and most people like to be able to heat up their mugs in the microwave). So, we changed the handles to solid colors instead.

I always find it fascinating to see things come to life from your imagination to a real-life product, so I hope you guys enjoyed seeing a little bit about how it all happened for us!

P.S. The fall Oh Joy for Target collection is only in stores and online for a few more weeks before the holiday collection arrives so get it while you can. We get a lot of emails after the collections leave stores about where to find past pieces, so just a reminder that once they are gone, they are gone!

{All drawings by Oh Joy for Target}

happy friday + maternity/family photos...26 Sep 2014

Oh Joy Family Photos

Before Ruby was born, we never had professional family photos taken (except for our wedding photos). We never took engagement photos, and I didn't take maternity photos the first time around because I thought I had to do typical maternity shots which I was never into. But since Ruby's come into our lives, I've realized how nice it is to have these visual memories to keep and cherish forever. Even though we take a ton of photos ourselves in our daily lives, we so rarely have ones with all three of us in them. So this time around, I chose to take maternity photos but really have them be about documenting our family of three before we become a family of four. Here are a few of my favorites photographed by the amazing Luke and Katherine of Max + Friends...

Oh Joy Family Photos

Oh Joy Family Photos

Oh Joy Family Photos

Oh Joy Family Photos

Oh Joy Family Photos

Oh Joy Family Photos

Oh Joy Family Photos

...and then here's the face Ruby will make soon when she realizes she has to share all the attention with her baby sister...

Here are a few photos of me solo. I kept the same outfit on—something simple, yet it defined the belly well and had a lot of color. Since this is probably the last time I'll be pregnant, I wanted to remember how lucky I am to get to carry another baby inside of me...

Oh Joy Maternity Photos

Oh Joy Maternity Photos

Oh Joy Maternity Photos

Oh Joy Maternity Photos

Oh Joy Maternity Photos

The best part is, we shot all of these in less than two hours. I love the combination of photos at home in our natural, everyday space and a few others that were photographed in front of a gorgeous floral home that add so much color and life.

If you've ever been apprehensive about taking maternity photos, I say do it because you only get a few chances to capture these moments in life. Thank you to Katherine and Luke (who also photographed our holiday photos last year) for seeing the way that you do and capturing our family so beautifully.

I hope you all have an amazing weekend!

{Photos by Luke and Katherine of Max + Friends. My hair and makeup by Danielle Walch. My skirt by Calypso St. Barth (from past season), necklace by Emily Green, Ruby's romper by Wolfechild. Grey duvet by DwellStudio, pink pillowcases by Suku Home.}

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